Barcelona star surpasses Ronaldo in metrics has become a global talking point following Lamine Yamal’s incredible rise in both income and influence. The young Barcelona forward, only 18 years old, has entered the Forbes list of the Top 10 Highest-Paid Footballers for 2025, surpassing many established names, including Cristiano Ronaldo, in several key metrics such as engagement and sponsorship value.
According to Forbes, Yamal earns an estimated $43 million annually, combining both salary and endorsements. Of that amount, around $33 million comes directly from Barcelona wages and performance bonuses, while another $10 million comes from brand partnerships with major companies like Adidas, Konami, Powerade, and Beats by Dre. His endorsement power continues to grow due to his positive public image and youthful appeal.
One of the most impressive aspects of Yamal’s success is his social media dominance. The young winger has amassed over 77 million followers across platforms, achieving higher engagement rates than global superstars such as Cristiano Ronaldo and Kylian Mbappé. Analysts note that his posts generate massive fan interaction, further increasing his market value.
Yamal’s rise to fame has been matched by his performances on the pitch. After helping Barcelona secure major victories and playing a crucial role in Spain’s Euro 2024 triumph, he was handed the iconic No. 10 shirt, once worn by Lionel Messi. His current contract, which runs until 2031, includes a massive release clause, proving the club’s faith in his long-term potential.
Despite comparisons with older football legends, Yamal remains grounded, focusing on continuous improvement. His combination of sporting excellence, brand appeal, and digital influence has made him not only a symbol of Barcelona’s future but also one of football’s most marketable figures globally.
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