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GIA CEO Clarifies Insurance Payment Misconceptions Amid Nationwide Street Insurance Campaign

Ghana insurance claim misconceptions

GIA CEO Challenges Public Misunderstanding of Insurance Claims

Dr. Kingsley Kwesi Kwabahson, CEO of the Ghana Insurers Association (GIA), has taken a firm stance against widespread Ghana insurance claim misconceptions. Speaking during the climax of Insurance Awareness Month 2025, he highlighted the need to correct the belief that insurers only care about collecting premiums and are unwilling to pay claims.

“Insurers in Ghana pay out roughly GHS10 million in claims every single day,” he said. “Unfortunately, this rarely makes the news. Yet, when a dispute arises, it dominates headlines. This skews the public’s perception and needs to be corrected.”

Street Insurance Campaign Brings Insurance to the People

Dr. Kwabahson made his comments at the conclusion of the Street Insurance Campaign, an outreach effort designed to educate citizens about insurance and encourage transparency in the sector. The campaign occurred on Friday, July 11, 2025, featuring two groups of insurance professionals engaging directly with the public in Accra.

One group walked from Legon Police Station to the Accra Mall, while the other began at the 37 Military Hospital, also ending at the mall. Using music, banners, and street-level conversations, the initiative focused on catching the attention of drivers and pedestrians, particularly during morning traffic.

Similar activities were held simultaneously in Kumasi, Cape Coast, and Takoradi, making the campaign a nationwide affair aimed at addressing Ghana’s low insurance penetration, which currently stands at only 1% of GDP.

Bridging Trust Gaps with Transparency and Education

The GIA believes such campaigns are essential to rebuilding public trust in the insurance industry. Dr. Kwabahson stressed that more must be done to share positive stories—particularly those involving timely claim settlements.

“This is a calculated effort to bridge the trust gap between insurers and the public,” he said. “People need to see that when claims are paid—and they are, every day—it matters just as much as when problems arise.”

Support Systems: CMAB and Tech Solutions

Also speaking at the event, Mercy Naa Koshie Boampong, GIA Board Member and CEO of Serene Insurance Company Ltd, spotlighted the Claims Management and Advice Bureau (CMAB). This bureau provides a centralized support system for customers with insurance grievances, successfully resolving numerous disputes between insurers and policyholders.

To further improve access, she introduced a new shortcode, 800442#, allowing Ghanaians to file complaints or seek assistance from anywhere in the country. According to Ms. Boampong, combining technology with face-to-face engagement is vital in making insurance services more accessible and understandable.

GIA’s Ongoing Commitment to Insurance Awareness

Wrapping up the event, Dr. Kwabahson reaffirmed the association’s mission. “Insurance is more than just collecting money—it’s about protecting livelihoods and promoting national development. Through consistent education and outreach, such as the Street Insurance Campaign, we can help more Ghanaians understand and trust in insurance.”

For more details, visit the original report at MyJoyOnline.