Jennie, a member of the iconic K-pop group Blackpink, is setting new standards in album promotion with her debut solo album, “Ruby.” In a groundbreaking move, she has released seven music videos for tracks from the album, pushing the boundaries of traditional K-pop promotional strategies.
On Sunday, Jennie dropped the latest music video for her B-side track, “Seoul City,” across her YouTube channel and social media platforms. With this release, she now has music videos for nearly half of the album’s 15 tracks, a feat unmatched by any K-pop artist so far.
Typically, K-pop artists release music videos for just two or three lead singles due to the high costs involved in production and promotion. Jennie’s ambitious video rollout is setting a new industry benchmark and attracting global attention.
“Seoul City” is an ode to the heart of South Korea, with Jennie playing a vital role in its lyrics and composition. The song captures the enchanting allure of Seoul, portraying it as a beloved city close to her heart.
The music video beautifully showcases the dreamlike aesthetics of Seoul, with Jennie exploring the vibrant city, enhancing the nostalgic and magical appeal of the song.
Jennie’s recent performances at the Coachella Valley Music and Arts Festival further bolstered her international presence. Performing on April 13 and 20, she became the first solo K-pop artist to grace Coachella’s major Outdoor Theatre stage.
Her album “Ruby” has achieved remarkable milestones, including the highest first-week album sales for a K-pop female solo artist in 2025, selling 661,130 copies. Additionally, three tracks – “Like Jennie,” “Handlebars” featuring Dua Lipa, and “ExtraL” featuring Doechii – simultaneously debuted on the Billboard Hot 100 chart as of March 22, marking another first for a female solo K-pop artist.
Moreover, “Ruby” debuted at No. 3 on the UK Official Albums Chart, setting a record for solo female K-pop artists.
Jennie’s innovative approach to album promotion and her astonishing achievements are redefining what it means to be a K-pop solo artist, positioning her as a trailblazer in the industry.Tags: Jennie,
Blackpink, K-pop, Ruby, Music Videos, Seoul City, Coachella, Billboard Hot 100, UK Official Albums Chart
Source: https://www.koreaherald.com
