✈️ Ghana Achieves Record-Breaking $4.8 Billion in Tourism Revenue in 2024
Accra, July 6, 2025 – Ghana’s tourism sector recorded its highest revenue ever in 2024, raking in $4.8 billion from more than 1.2 million international arrivals, according to the Ghana Tourism Authority’s (GTA) newly released annual report.
Despite global economic headwinds, the industry maintained strong momentum, fueled by targeted marketing, strategic partnerships, and vibrant cultural experiences.
📈 Double-Digit Growth in Arrivals and Revenue
Mrs. Marilyn Maame Efua Houadjeto, CEO of the GTA, highlighted a 12% year-on-year growth in visitor arrivals—driven primarily by travelers from the United States, Nigeria (up 25%), and the United Kingdom.
“Despite global and regional economic pressures, Ghana’s tourism sector maintained a strong upward trajectory. International arrivals increased, domestic tourism grew, and we diversified our offerings to create memorable visitor experiences,” she stated.
She credited the success to:
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Strategic collaborations with the private sector
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Enhanced digital platforms and promotional campaigns
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Workforce training and regulatory improvements
🌍 Events and Experiences That Made It Happen
The 2024 report emphasized the economic impact of flagship events, including:
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PANAFEST & Emancipation
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Kwahu Paragliding Festival
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Dirty December
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Beyond the Return initiatives
These events not only attracted global attention but also created thousands of jobs, stimulated local economies, and reinforced Ghana’s brand as a vibrant cultural destination.
“We are proud of our strides in promoting sustainable tourism—from eco-tourism and community-based initiatives to climate-sensitive destination management,” said Mrs. Houadjeto.
🧭 Government Commitment to Inclusive Tourism Growth
Deputy Minister of Tourism, Mr. Yussif Jajah, highlighted the importance of data-driven policy in a rapidly changing global tourism landscape.
“In an era of climate shifts and evolving traveler needs, data is our compass. This report reflects not just numbers, but insights to guide investment, planning, and tourism innovation.”
He attributed the sector’s achievements to:
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Free tourism infrastructure development
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Aggressive global marketing of cultural festivals
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Digitization via the Ghana Tourism Single Window Platform
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Expanded hospitality training and public-private partnerships
🔧 Addressing Challenges and Looking Ahead
While celebrating these gains, the report also identified areas requiring urgent attention:
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Limited access to remote tourist sites
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Gaps in customer service excellence
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Low private investment in high-value experiences
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Uneven tourism development across regions
🔮 The Path Forward:
The Ministry will focus on:
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Renewing and implementing the National Tourism Development Plan
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Promoting regional tourism clusters
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Encouraging investments in resorts, heritage sites, and eco-tourism
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Supporting MSMEs in the tourism value chain
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Leveraging AI and digital tools for smarter destination management
“Let us boldly tell the Ghana story—with data, passion, and purpose,” Mr. Jajah urged. “Together, we can make Ghana the tourism, culture, and creative arts hub of Africa.”
